Q: What’s one thing Amarilo has taught you?
A: Since starting Amarilo, i’ve been forced to get out of my comfort zone. As a business owner, it’s so important to go out and get to know people from all walks of life which has been something that, as an introvert, does not come as natural to me as others. I remember before launching Amarilo full-time, I taught private jewelry classes and it was my first glimpse in how amazing passion can bring together so many different types of individuals.
Q: As business owners we pave our own careers based on what we want in our personal lives. What was your goal when you first launched.
A: I started designing jewelry to create pieces for women just like myself. I remember looking for feminine delicate jewelry but could only find bold and chunky designs. After experiencing this void, I knew I wanted to design the jewelry I personally couldn’t find myself - quality, well-designed delicate jewelry that could be worn everyday. That’s how Amarilo was born.
Q: Amarilo is a well known and successful brand today. How important would you say it is to find a balance between passion and business?
A: As a business owner and brand builder, it’s extremely important to build a balance. As much as i’d love to provide a perfect equation, 7 years later I can say there is no “right” balance between passion and business. I’ve found that the best process before making any decision is to take a minute and ask myself, “is this good for my business?” Such a simple statement can help clarify a lot of hard decisions.
Q: Where do you see Amarilo in 20 years from now?
A: Amarilo is an extension of who I am and every piece I design has so much meaning behind it. I love products that are incorporated into women’s everyday lives in meaningful ways and this will always be the core mission of Amarilo. In 20 years, I want to see the brand offering women a wide variety of unique products that are beautiful, beneficial, and meaningful, not just limited to jewelry.